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We've developed the IDFree tool as user-friendly as possible.


Typically you are able to quickly get acquainted with the dashboard, and start building your campaign audience.

The IDFree tool services you with audience data from consumer classifications, neighbourhood geo-tagging, governmental statistical

data, and seamless integration with a growing number of DSPs.

Please reach out to our IDFree team to set up an account for you/your team to play around with combinations of audience categories, precision and reach.

how to


We work with some of the most reliable and transparent data suppliers like Kantar, Dynata, InsightOne, Experian, TransUnion, and local statistical offices in order to turn anonymous neighborhood data into unique custom audiences.




Do you own 1st party CRM data, you can simply upload a .csv file with zip codes, and generate your audience.

Do you want to build a unique audience, only for your team and/or client, you start by opening the Audience Builder from the dashboard.

See more.

 Build your audience by drag 'n drop the combination of variables and categories.

 Validate your audience by investigating word clouds and images describing who they are, see maps showing where they live. Tweak data till your audience reach and precision is just right.

Activate your audience by pushing it to all or selected DSPs.

Log in to the platform to establish a connection, then push your audience.





Are you more comfortable with a short official introduction by us?

If so, please request a 15 min. demo of the Audience Builder.


We also offer a free introductory session with up to 10 users.

You can suggest an ideal day and time from the Book Us calendar,

and we will quickly return confirmation or an alternative suggestion.