How To


We've developed the IDFree tool as user-friendly as possible. Typically, you are able to quickly get acquainted with the dashboard, and start building your audience. services you with audience data from consumer classifications, neighbourhood geo-tagging, governmental statistical data, and seamless integration with a growing number of DSPs.

Please reach out to our team of consultants to set up an account for you/your team to build from combinations of over 300 audience categories. Precision and reach are 100% in your hands.

Should you need to re-activate your account, please send us a request to re-open it and invoice you accordingly. 

how to


We work with some of the most reliable and transparent data suppliers like Kantar, Dynata, InsightOne, Experian, TransUnion, and local statistical offices in order to turn anonymous neighborhood data into unique custom audiences.


Do you own 1st party CRM data, you can simply upload a .csv file with zip codes, and generate your audience.

Do you want to build a unique audience, only for your team and/or client, you start by opening the Audience Builder from the dashboard.

See more.

  • Build your audience by drag 'n drop the combination of variables and categories

  • Validate your audience by investigating word clouds and images describing who they are, see maps showing where they live. Tweak data till your audience's reach and precision is just right

  • Activate your audience by pushing it to all or selected DSP. Log in to your company account on, then push your audience.




Are you more comfortable with a short official introduction by us?

If so, please request a 15 min. demo of the research and targeting tool.


We also offer a free introductory session with up to 10 users.

You can suggest an ideal day and time from a calendar, and we will quickly return confirmation or an alternative suggestion.