We've developed idfree.com to be as user-friendly as possible. Ideally you should be able to quickly get acquainted with the dashboard, and start building your campaign audience.
The IDFree platform services you with audience data from consumer classifications, neighborhood geo-tagging, governmental statistical data, and seamless integration with a growing number of DSPs.
We work with some of the most reliable and transparent data suppliers like Kantar, Dynata, InsightOne, Experian, TransUnion, and local statistical offices in order to turn anonymous neighborhood data into unique custom audiences.
Do you own 1st party CRM data, you can simply upload a .csv file with zip codes, and generate your audience.
Do you want to build an unique audience, only for your team and/or client, you start by opening the Audience Builder from the dashboard.
1. Build your audience by drag 'n drop the combination of variables and categories.
2. Validate your audience by investigating word-clouds and images describing who they are, see maps showing where they live. Tweak data till your audience reach & precision is just right.
3. Activate your audience by pushing it to all or selected DSPs. Log in to the platform to establish connection, then push your audience.
Do you feel most comfortable with a short official introduction by us, then please request a booking of 15 min. free demo of the Audience Builder.
We also offer Zoom based introduction sessions with up till 20 users.
You can suggest an ideal day and time from the Book Us calendar, and we'll quickly return a confirmation or an alternative.