What Do We Do.

We simply do not believe in "personalization via personal data".

​IDFree.com is next-gen privacy-safe targeting with multi-layered target groups - without relying on cookies or IDs.
 

Insight-Driven & Relevant Targeting

We help marketers move from cookie-based digital advertising to embracing the ethical sourcing of data by offering 100% privacy-safe consumer lifestyle data.

• No creepy tracking through third-party cookies or other online identifiers

• No "work-around" with formal cookie consent

• No storing or selling of private data

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Our key unit is geographical neighbourhoods with a minimum of five households.

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True Online Omnichannel

The IDFree targeting tool enables activation of the same audience on multiple

online channels in seconds, not days or weeks!

This is due to the seamless integration of publisher platforms through our industry-acknowledged partners.

Together, we create the important convenience & insight for agencies, advertisers, and publishers to share the same unique audience on all channels - without having to adjust per channel or log in to numerous accounts in order to push the campaign.

The IDFree Timeline.

2022

2021

2020

• Kantar TGI Audience Activation Is Prime ID-Free

• Smart (now: Equativ) and Global Data Resources in visionary partnership

• Comment: Cookie Consent Kicked To The Curb

• Privacy-First: Build Trust Through Data Ethics

• Activate in seconds: Xandr platform integrated

• Spain joins our privacy safe targeting world

• Germany on the Data Map

• New Targeting Feature: Regions

• Partnership with NDR and smartclip in the Nordics

• Eyeota Q&A with Managing Director Per K. Tandberg

• BidTheatre is new Integrated Activation Platform

• Snapchat: Yet another platform integrated

• Comment: Data Ethics on Gartner Hype Cycle

• Adtech Big Bang: Official Launch of idfree.com

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